Log Off. Look Around. Lead.

Unfollow. Unsubscribe. Redirect your attention away from those who use the church as a launchpad for digital fame. Every follow is a vote. Every share is an endorsement. Every minute of watch-time is a resource extracted from your day and deposited into someone else's brand.

This is not about cancellation. It is about resource allocation. Your attention is finite. Direct it toward people who are physically present in your community and accountable to the people they serve.

Look for the people in your local area who are doing the unglamorous work. The volunteer who drives elderly neighbors to appointments. The counselor who answers the phone at 11 PM. The organizer who shows up to every school board meeting without ever posting about it.

These people exist in every community. They do not have podcasts. They do not have ring lights. They have calluses, dark circles, and the phone numbers of people who need them. They are doing the work the influencer-pastor only performs.

True change requires getting your hands dirty in your own zip code. Reach out to local officials. Help your neighbors. Build actual, physical relationships with real people whose names you know and whose problems you carry.

You cannot outsource community to a feed. The work is local. The work is relational. The work is slow. And the work will never, ever go viral. That is how you know it is real.

If your pastor has a larger social media following than their church has members, ask why. If your church's budget includes line items for content production, ask who that content is for. If the leadership team includes a "social media director" but not a community outreach coordinator, ask what the priorities actually are.

These are not hostile questions. They are fiduciary questions. The resources of a church belong to the community it serves, not to the personal brand of its leader.